If you build it, will they come? Not without courage
“If you build it, they will come” is a great movie line. But real life isn't a field of dreams. Real-life customers, investors and channel partners need Courage to invest time going off the beaten path to consider a compelling business case, solid science and engineering. With courage, they'll consider buying, subscribing, investing, adopting - putting their well-being, their livelihood, [...]