Courage is the superpower that gets your innovation funded and adopted. When buyers and investors are afraid to commit, you have a choice. You can surrender to their fear and settle for risk-averse compromises. Or you can uplift, ennoble and bring them through the fear and out on the other side, to profit through turbulence and reshape the standard of care.
Courage isn’t the absence of fear. It’s how you use fear to get traction and move forward. Courage isn’t shrinking from adversity. It’s how you face adversity with triumph and joy, not grievance or despair. Courage is how you engage antagonists to mitigate risks, rather than deny risks. It’s how you uplift and ennoble, rather than appease. And create a network multiplier effect, so “we’re in it to win – together.”
5 leadership secrets Make Courage Contagious. With practice, you can encode these 5 uplifting superpowers into your reflexes when you see fear in the eyes of the investors, buyers, users, teammates or influencers. You can lift teams out of risk-averse traps and bring them to a better standard of care when you AROUSE passion, AIM high, ASK openly, ALIGN interests and ADHERE to disciplines. Let us show you how.
Got courage to champion innovations and best practices that can make things better? Sababa. That’s a great first step.
And if you don’t have courage yet? With practice, you can own your power, poise, presence. So you come through volatility, uncertainty, complexity, adversity (VUCA) with triumph and joy, not despair. And with your ingenuity, initiative and brilliance shining. Even if you’re feeling afraid, daunted or stuck.
Your courage is great. But it’s not enough to get traction and accelerate adoption. So you’ve also got to Make Courage Contagious. Because no great leader can change the standard of care alone, even with the best innovation. When you Make Courage Contagious, you mobilize a diverse network of champions. So your success becomes a shared success.
Courage is the antidote to risk-averse compromises. That’s why we equip your leaders to Make Courage Contagious in the teams they mobilize. So they are trusted ennobling advisors when they step up, speak out, make their case, challenge old biases and assumptions and drive adoption, rather than wait for adoption. With 360° inside-out/outside-in perspectives, when they say, “Here’s a better alternative. Follow me and let’s make it happen together.”
With courage, antagonists say, “Bring it on!” and “Sharpen me up!” Diverse personalities, professions, lifestyles and neurodiverse talents step up, lean in and speak out, not shut down. And consider risk-assessments and contradictory evidence that can help with adoption, even when it’s hard to hear. When high-potential leaders Make Courage Contagious, teams benefit from diverse insights. And abrasion. They get past knowing/doing gaps – to take initiative, say “After me!” and mobilize support, when they see what more is possible.
