If some of your leaders take initiative while others freeze, grumble and wait @ Level 2 for directions, you’ve got a courage gap to close.

Courage gaps are expensive, even if you can’t see what they’re costing. And the inclusion part of diversityandinclusion can’t pay the dividends you want – unless you bring everyone to Levels 5-4-3 with you.

That’s why “Make Courage Contagious” is the call to action in our latest leadership book.

We show innovation leaders in corporations and in entrepreneurial start-ups how to approach adversity as an opportunity-in-the-rough. We show how not to take “No” or “Not now” as an insurmountable barrier, and how to lift diverse partners to Level 4 and Level 5 with you. We show you how to invert and level-out hegemony, to shift from waiting for an invitation @ Level 2 to making a difference @ Level 4. So you and your enterprise can get traction, get support, get funded and profit through turbulence – to make a difference.

To Build Back Better – and profit from the very real adversities we all face – we can’t afford courage gaps. We need upstanders, not bystanders – creators, not deniers or complainers. We need people who are part of the solution, not part of the problem. We need bold ideas that will stretch our imaginations, not pander to what’s popular and already known. And we need people who know when to pivot, when a noble experiment should end by saying, “Let’s try again tomorrow – and learn from what we did today,” rather than keep trying what you’ve always tried and expecting different results. As the songwriter, John Gorka immortalized in song, we need less silence and more good noise.

If your response to courage gaps is, “Oh well, that happens – not everyone is cut out to be a high-potential innovator,” Make Courage Contagious invites you to rethink that assumption. Because we all have the potential to grow, imagine, learn, aspire, stretch and expand our agility. We all can answer the call to Build Back Better, whether we’re in North America or Israel, the EU or UAE – if we Make Courage Contagious. It isn’t just a calling. It’s an art and a science, a 5-step best practice that leaders – in any professional discipline or technical speciality – can learn. We invite you to see how. And to take the readiness assessment, and see if you’re ready.

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Merom Klein PhD + Louise Yochee Klein PsyD are business psychologists whose life work is dedicated to building courage. With collaborators at The Courage Institute and Courage Growth Partners, they researched how the best business innovators and wealth-creators Make Courage Contagious – and built a family of assessments, simulations and hands-on action learning tools for innovators who want to lift themselves and others to Level 4 and Level 5.